Distributor and growth partner for Korean skincare and make-up: we bring K-Beauty brands into European retail – market entry, sales, marketing and logistics from one team.
Partnership Solutions
One partner, two journeys. Choose yours.
You have built a strong brand. We build its European business – from EU compliance to shelf space at leading retailers.
Explore Brand PartnershipsYou want K-Beauty that sells. We bring you a curated portfolio, category expertise and EU-compliant supply from Germany – with marketing support built in.
Explore Retail PartnershipsBrands & Retail Partners
Selected K-Beauty brands and Europe's leading beauty retailers – connected through one partnership.
Retail partners
Our brands are listed at dm, Rossmann, Müller, Douglas, Zalando and Flaconi, among others.
Our Growth Model
Six steps, one integrated partnership – from first market entry to everyday fulfilment.
The Growth Model in detailStrategy & Regulatory
Market assessment, entry plan and EU compliance before the first order ships.
Positioning & Identity
Positioning, story and messaging adapted for European consumers and buyers – without losing what makes the brand Korean.
Omnichannel Network
Listings at drugstores, perfumeries, department stores, online retailers and specialist retail – one network, all relevant channels.
Assortment & Margin
Assortment reviews, price architecture and promotions that keep the brand growing after the listing.
Localisation & Digital
Localised content, digital campaigns, influencer and press work, point-of-sale material – timed with the retail calendar.
End-to-End Logistics
Import, customs, labelling, warehousing and delivery from Germany – reliable and transparent.
Partnership Approach
Growth is a shared effort. These principles shape how we work with brands, retailers and each other.
We build relationships, not just listings: shared goals, honest conversations and a long-term view.
We only carry products we have tested and believe in. What we promise, we deliver – to brands, to retailers and to consumers.
We take ownership of our decisions and their impact – on people, on partners and on the world around us.
We prefer brands that take sustainability seriously – in formulas, packaging and supply chain – and we hold ourselves to the same standard.
We think like owners and move fast. Direct contact, quick decisions, hands-on work – always close to the product.
We test new ideas, learn fast and keep improving – so our partners stay ahead of the market.
Who We Are
Since 2016, OneWave has brought Korean skincare and make-up to Europe. We started with one brand and one conviction: K-Beauty deserves a partner who understands both markets.
Today we are the importer and distributor of a curated portfolio – with the market knowledge, retail relationships and operational set-up that growth in Europe requires. From Sulzbach near Frankfurt, we cover strategy, sales, marketing and operations for brands and retailers.
Korea sets the pace in beauty innovation. Europe sets the bar for quality and compliance. We bring the two together.
Careers
We are a team of beauty, retail, logistics and marketing professionals with roots in Korea and Germany. If you share our passion for K-Beauty and for building brands, we would like to hear from you.
