For Retailers

Strengthen your assortment with K-Beauty that sells.

We are the importer and distributor of Korean skincare and make-up for European retail: a curated K-Beauty portfolio at wholesale, delivered EU-compliant from Germany – with category expertise and marketing support from one partner.

What You Get

What we offer retailers

  • Curated portfolio

    Brands we know, believe in and partner with directly. We propose assortments that fit your customers and your shelf.

  • Category expertise

    K-Beauty moves fast – we follow the category from Seoul to the shelf so you can focus on your business. Trend scouting in Korea, ingredient knowledge and a clear view of what works in European retail. We advise on assortment, bestsellers and launches.

  • Reliable supply chain

    Import, customs and compliance handled. Stock is held in Germany and shipped from there – transparently and to retail standards.

  • Margin and assortment support

    We work with you on price structures, range rotation and promotions, so the category performs for both sides.

  • Marketing support

    Point-of-sale material, content, campaigns, influencer and press activity – coordinated with your promotional calendar.

  • Personal account management

    A dedicated contact in Key Account Management who knows your business, and direct access to decision-makers.

Our Portfolio

The brands we bring you

Each brand is chosen for product quality, a clear positioning and a story that sells on the shelf – range lists, pricing and availability on request.

  • Minimalist Korean skincare.

  • Gentle formulas with botanical extracts.

  • Skincare that follows the climate.

  • Hydrogel masks for overnight care.

  • Hydration and skin barrier in focus.

  • Derma care based on Centella asiatica.

  • Derma-led care for sensitive skin.

  • Gentle care for every skin type.

  • Korean wellness – in jelly-stick format.

  • Transparent, ingredient-led skincare.

  • Derma cosmetics and at-home beauty devices.

  • Korean sheet masks for the daily routine.

  • Numbered care by skin need.

  • Inspired by Korean nature.

  • Care with ingredients from the sea.

  • Centella asiatica from Madagascar.

  • Skincare and make-up inspired by food.

  • Care for blemish-prone and sensitive skin.

  • Skincare explained through its ingredients.

  • Minimalist hydration care.

  • Fermented natural cosmetics from Korea.

Our brands are listed at dm, Rossmann, Müller, Douglas, Zalando and Flaconi, among others.

Channels

Built for every beauty channel

From national chains to independent concept stores – we scale our service to your format.

  • Drugstores & mass retail
  • Perfumeries
  • Department stores
  • Online retail & marketplaces
  • Concept stores & specialist retail
  • Wholesale

Terms

Terms on request

Pricing, minimum order quantities, delivery terms and marketing allowances depend on your channel and format. Tell us about your business and we will send you a proposal tailored to it.

What a proposal typically covers

  • Launch assortment and hero products for your format
  • Trade prices and RRPs
  • Minimum order quantities and lead times
  • Delivery from Germany, EU-compliant labelling included
  • Marketing support and launch activation
  • A dedicated contact in Key Account Management

What you can expect operationally

  • Warehousing and dispatch from Germany (Sulzbach near Frankfurt)
  • EU-compliant, German-language labelling
  • Marketing and point-of-sale support for listings and promotions
  • A dedicated contact in Key Account Management
  • Ordering via the B2B shop for retail partners

EU compliance – what we ensure

  • Regulatory checks of ingredients, claims and labelling
  • EU-compliant labels in German
  • Import and customs clearance handled by OneWave
  • Stock from our German warehouse – no parallel imports

Your contact

Lizette Ruiz Guevara

Head of Sales & Marketing

We speak English, German and Korean.

We usually reply within two working days.

Already a retail partner?

Log in to the B2B shop to place your order.

Partner Login (B2B Shop) (Opens in a new tab) Request access

Getting Started

Three steps to your first order

  1. 1. Get in touch

    Tell us about your format, your customers and your current beauty assortment.

  2. 2. Portfolio proposal

    We propose brands, hero products and a launch assortment – with terms.

  3. 3. Launch

    Listing, delivery and marketing support, coordinated with your calendar.

Let's grow the category together.

One conversation is enough to settle assortment and terms for your format. Tell us about your business.